MFA Boston

Just a few (of many!) projects developed in my in-house role as a Graphic Designer on the Communications team at the Museum of Fine Arts, Boston.

Scope of Work: Exhibition identity design, wayfinding and signage, branded merchandise, print and web ads, environmental graphics, wireframes for website UI updates, cross-channel promotional materials for events and campaigns.

Monet and Boston

Exhibition identity design, motion graphics, print and digital promotional materials.

A visual identity style guide for the exhibition "Monet and Boston: Lasting Impression" featuring typefaces, color palette details, and sponsorship credits.
A mockup of a New York Times ad promoting the "Monet and Boston: Lasting Impression" exhibition at the Museum of Fine Arts, Boston.
An animated Instagram sticker featuring Monet’s water lilies.

This full-page advertisement appeared in the New York Times in March of 2020, on the first page of the paper’s “Museum” section.

A mockup of three banners at the Fenway entrance of the Museum of Fine Arts, Boston, promoting the "Monet and Boston" exhibition.
A mockup of a street lamp post banner promoting the "Monet and Boston: Lasting Impression" exhibition at the Museum of Fine Arts, Boston.
A mockup of a street lamp post banner promoting the "Monet and Boston: Lasting Impression" exhibition at the Museum of Fine Arts, Boston.
A photo of the artist Monet edited to show him wearing ear buds. The text reads: "Bring the MFA's Monets to your next meeting. Choose from five Monet paintings to download and use as a virtual background on your favorite web conferencing app."

Learn more about the exhibition here.

Art in Bloom

A mockup of a brochure for the MFA Boston's "Art in Bloom" program featuring a moody photo of a floral arrangement.
An interior mockup of the brochure for the MFA Boston's "Art in Bloom" program featuring a bright floral photo in the background.
An interior spread of an event program featuring a brightly colored floral arrangement on the left and general event information on the right.
An interior booklet spread showing a map of the second level of the MFA Boston, with red marks highlighting different locations in the galleries.
A digital advertisement for the MFA's "Art in Bloom" event, featuring a moody photo of a floral arrangement.
A mockup of a wayfinding sign for the MFA Boston's "Art in Bloom" event, showing a moody floral photo at the top and a red arrow pointing to the right.
A mockup of a staff t-shirt for the MFA Boston's "Art in Bloom" event, featuring a line drawing of two roses. The text reads "Art in Bloom Café."

June in Bloom

During quarantine, the MFA Boston pivoted to postponing “Art in Bloom” to June, hosting all events virtually. Here are some motion graphics assets I created to support the “June in Bloom” virtual programming.

Digital Ads (WBUR / WGBH)

Paper Stories, Layered Dreams

Exhibition identity design, motion graphics, print and digital promotional materials.

An image of the "Paper Stories, Layered Dreams" exhibition's visual identity standards, including typefaces, color palette details, and sponsorship credits.
Banner Mockup for the Huntington Entrance of the Museum, promoting the "Paper Stories, Layered Dreams" exhibition at the Museum of Fine Arts, Boston.
A photo of a museum visitor reading the wall text for the "Paper Stories, Layered Dreams" exhibition at the Museum of Fine Arts, Boston.

Learn more about the exhibition here.

Center for Netherlandish Art

Digital materials I developed for the launch of the CNA. These were among the first projects to utilize the MFA Boston’s new visual identity system, developed by BASE Design in 2022.

Motion Graphics

Video title cards developed for social graphics and in-gallery content

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