Davis Square Family Practice
Client: Davis Square Family Practice, Somerville, MA
Scope of Work: Graphic design, branding
Deliverables: Brand identity, print and digital promotional graphics, stationery, signage
The Brief
As a long-time patient, I was so excited to help rebrand this local healthcare practice! The entire team of professionals at Davis Square Family Practice are kind-hearted experts who consistently go the extra mile for their patients. Their previous branding (which had not been updated since the ‘70s!) did not accurately reflect their mission, vision, or values—especially in regards to their commitment to inclusivity. Together, we developed a new brand identity that accurately reflects the personal touch, integrated holistic care, and the creativity that this team brings to their practice. The goal of this identity was to help DSFP patients recognize that they are “in the right place.”
The big idea, in a nutshell: Davis Square Family Practice is warm, welcoming, and bright.
