The Taste of Northampton
Client: The Downtown Northampton Association
Scope of Work: Graphic design, illustration, hand-lettering
Deliverables: Brand identity, print and digital promotional graphics, merchandise concepts, signage, wayfinding map for the Daily Hampshire Gazette
The Brief
My clients at the DNA wanted the promotional materials to feel celebratory and nostalgic to reflect the community’s excitement at the event’s long-awaited return. In order to achieve a cohesive, adaptable visual identity system, I illustrated a series of food motifs in a nostalgic, mid-century modern style using a limited color palette.
By utilizing simple shapes, half-tone shading, textured line work, a layered screen-printed effect, and playful hand-lettering, I was able to create a cohesive aesthetic that celebrated the spirit of the event.